CREATIVE; “Content isn’t King, it’s the Kingdom.”
The world seems to be moving at the speed of light, you have internet and social media, shrinking attention spans and information overload, we can not overstate the importance of communicating with our customers using great, engaging content. The days of traditional marketing are gone, and the focus is now based on conversations. Successful marketing and advertising are really about listening, responding and sharing, as more so than talking and persuading.
Producing high quality, engaging content to tell a beautiful story is key to a brand’s growth strategy but how do we ensure this content is current, of the highest quality, interactive and shareable?